And? The Albion are still a business and if the board deem his removal as being for the benefit of the club then so be it. They are in that position to make those kinds of decisions. In my life I've known loads of people that have done nothing but good for the company they work for only to be...
I think the point that they (or Peter Jones most of the time) is trying to make, albeit not very well, is that the idea is completely open to competition entering the market and selling the same product, not that the idea is simple or that they intend to copy it.
I found it a bit cringeworthy this week. The bit where he got Maggie to pretend to want his autograph really had me cringing like a lot of scenes in the office.