Without Sky money we would still be in crumbling wrecks of stadia that had a trough to piss in, dangerous with the best footballer on show being someone like Joleen Lescott. Bergkamp, Henry, Zola & Torres would never have come to England.
Or we could be like Germany: being able to stand and watch top games for less than a tenner, with the chance to drink beer while watching the game - which will be in a competitive league.
Admittedly there wouldn't be many world class players on show but I'd happily sacrifice that for the chance to stand in cheap terracing again.