TV companies only care about ratings, Liverpool always bring in high viewers, so they put them on the prime slot = more viewers and more money from advertising. They don't care about the fans travelling.
Feel sorry for the supporters, but it has been run in a bad way by bad owners. On late kick off they were talking about a Plan B i.e club folds and start a new team, maybe this is the answer, the club can be run by the fans.
I'm sure I remember them saying that both the club and betting company's don't actually make any money from betting booths at stadiums and that they mainly do it for advertising the company so the club felt better to make them into more beer and pie stalls and make more money that way.
according to Brighton Hove Bus and Coach Company, 5.30 kick off the buses run 2.5 hours later (i know it's 5:15 kick off) so would imagine it will go by this.