It wouldn't make much odds if prices were lower.
That's not what stops people from going. If they went to Cardiff, it was because it was a glory game for good old Albion.
People just seem to think that they're not going to see good football in this division - mugs.
It's both though, isn't it? The value you get for £25 is why people don't go. If the price was lower I think we would get better crowds because people would be more prepared to risk shelling out for a poor game of football.