Wouldn't surprise me if it was a company like De Vere interested in running it. They run the newly built hotel at my university (Nottingham), which I know has been incredibly successful and busy, and those who know Nottingham know that it takes longer to get to the centre from the University campus than it would do to get to the centre of Brighton from the Amex on the train...
There's a hotel at the uni? Whereabouts have they stuck that?!
It won't take ling into town when the tram's finished to be fair.