KLF
Albion Boleh!
Might have missed it, but can't see anywhere what the target demographic is for anybody wanting to stay at the Amexiplex Hotel. Two week tourists to B&H? Away fans down for the weekend? Visiting academics to the Uni? Nope , sorry, can't see anybody at all wanting to stay there when the bright lights of Brighton and the olde worlde stuff of Lewes is about ten minutes away by train.
The more you think about it, the more of a dumb idea it sounds
Do you really think they haven't done the research on this? And as for Albion not knowing anything about running hotels, does anyone really think Albion will be managing it? It is highly likely they've already sounded out and had good discussions with a number of 4* hotel operators who know the value of conference hotels.