Interesting comment on the Norwich message board. They are planning to add 8k seats if they get promoted to the Premier League. It seems they have a lot of season ticket holders because people are afraid they won't get a ticket for matches (not unlike The Amex if everything is to be believed). However, adding 8k more seats would mean that fans would be more confident of getting a ticket on a casual basis, so it's hypothesised that the number of season ticket holders would drop (no perceived need to have one in order to gain occasional access to matches). Result of adding capacity could be fewer season ticket holders and lower gates. Interesting thoughts.