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[Football] Ending Season Ticket Culture



pigmanovich

Good Old Sausage by the Sea
Mar 16, 2024
2,541
London
No, but it’s fair to say most if not all away tickets get snapped up by STHs before Members become eligible, and then you’ve got to be one of the lucky ones. Anyway, point was increase income / widen numbers. Win win.
Eh, "lucky ones" is not how I would put it, there tend to be a fair few tickets available to members - or none at all if it's an away in London or Bournemouth. Helps that there is less or no point harvesting this season but still.
 




portlock seagull

Well-known member
Jul 28, 2003
18,485
My 25/26 season ticket will cost me £32 per game. Add on my train fare of £35, parking fee of £5, and without beer or food it costs me £72 per home game. I’m retired and comfortable, and everyone has to work to a budget, but if my match ticket became more than £40 per game, I would be out, after 50 years and 1000+ matches (home and away) attended. I watch about 30 games per season now. If the club want to go down the route of maximising revenue, by reducing season tickets, and increasing the number of clueless tourists, then they will suffer two major impacts, which are the fast and slippery slope to oblivion: one, a loss of secure, predictable, stable income; two, a silent stadium half filled with one -off people with no allegiance except for a bag of cack from the club shop. Increasingly, that is what is happening at ManUre and Arse. But it won’t work here. Our problem here is that our CEO has performance objectives weighted towards short term revenue maximisation, regardless of the impact on performance and sustainability.
Some would argue the silent stadium is already here (!) and as long as those tills are ringing to help keep us in the PL, you’re just legacy collateral if you can’t afford an increase when others are ready to take your place. It might not work here to the same extent as elsewhere but be under no illusions you’re not ‘expendable’ for want of a better word as clubs explore new ways to drive more revenue. Plenty have probably fallen by the wayside already, and were easily replaced. It’s the PL after all.
 


pigmanovich

Good Old Sausage by the Sea
Mar 16, 2024
2,541
London
A lot of Fulham fans are worried that the CEO is chasing high spending tourists in preference to looking after ST holders, unlike Brentford. Given you've got zero local competition, perhaps Barber / Bloom think they can get away with whatever they're doing, but in our case it's a high risk strategy.
High spending tourists and away fans unable to secure a seat in the correct end :lolol:
 


thedonkeycentrehalf

Moved back to wear the gloves (again)
Jul 7, 2003
9,593
Did you miss the "even members" part? I'm pretty sure only five aways (out of 14) have sold out to STHs so far this season: Arsenal, Chelsea, Bournemouth, Fulham, West Ham

Happy to be corrected if you've been monitoring sales and observed otherwise though.
Southampton sold out at tier 2
 






SouthSaxon

Stand or fall
NSC Patron
Jan 25, 2025
85
Are you members?

It’s easy to get 2 (or more) seats together for any home game (in the cheapest price bracket) if you are members and keep an eye on the on sale date and time.
Edit: Hmm, this reply double posted halfway through typing it (full response below). Mods!
 
Last edited:


portlock seagull

Well-known member
Jul 28, 2003
18,485
Eh, "lucky ones" is not how I would put it, there tend to be a fair few tickets available to members - or none at all if it's an away in London or Bournemouth. Helps that there is less or no point harvesting this season but still.
There is an element of luck, of course there is. If a game goes to members, and there’s only a handful left and 10K members chomping at the bit say, at 9am, then it’s pot luck. Same as any other high demand online sale. Or have you never been number 83,458th in the queue for Oasis tickets? ;)
 


SouthSaxon

Stand or fall
NSC Patron
Jan 25, 2025
85
Are you members?

It’s easy to get 2 (or more) seats together for any home game (in the cheapest price bracket) if you are members and keep an eye on the on sale date and time.
We are members but sometimes have had to buy on the exchange nearer the date (work-related reasons), so we see the difference.
 




LamieRobertson

Not awoke
Feb 3, 2008
49,310
SHOREHAM BY SEA
With demand at an all time high, and the failure of many to use the ticket exchange, should ST’s now be paying a premium above the pro-rata matchday cost for the right to have first dibs on a seat for home (and to an extent away) matches? I wonder how long it will be before PL clubs phase out ST’s and the associated discount, to encourage more high spending tourist type supporters instead of legacy fans?
As a ST no lol

Interesting post though
 




seagullwedgee

Well-known member
Aug 9, 2005
3,151
Some would argue the silent stadium is already here (!) and as long as those tills are ringing to help keep us in the PL, you’re just legacy collateral if you can’t afford an increase when others are ready to take your place. It might not work here to the same extent as elsewhere but be under no illusions you’re not ‘expendable’ for want of a better word as clubs explore new ways to drive more revenue. Plenty have probably fallen by the wayside already, and were easily replaced. It’s the PL after all.
Understood, and agreed. I just think we would be very close to a tipping point, where many long term hard core fans, like me, would look at the significantly increased cost, and the continuing fall-off in atmosphere, and say “I’m done”.
 




Gazwag

5 millionth post poster
Mar 4, 2004
31,127
Bexhill-on-Sea
Did you miss the "even members" part? I'm pretty sure only five aways (out of 14) have sold out to STHs so far this season: Arsenal, Chelsea, Bournemouth, Fulham, West Ham

Happy to be corrected if you've been monitoring sales and observed otherwise though.
Although TBF most if not all were to high points STH's i.e. over 200ish points, Arsenal only had about 100 tickets left for all STH's.

Southampton is another btw

But those are the local games - so always going to go quickly - I have started taking a new STH to away games and we know you have to put in the mileage to build up the points but it'll take a few years to get to the +200 point bracket but we have got tickets for Everton, Liverpool, Arsenal, Forest, Norwich and Man City so far, could have done Man Utd, Villa and Newcastle but logistics were impossible (he is only 11 after all).
 


Kalimantan Gull

Well-known member
Aug 13, 2003
13,794
Central Borneo / the Lizard
My 25/26 season ticket will cost me £32 per game. Add on my train fare of £35, parking fee of £5, and without beer or food it costs me £72 per home game. I’m retired and comfortable, and everyone has to work to a budget, but if my match ticket became more than £40 per game, I would be out, after 50 years and 1000+ matches (home and away) attended. I watch about 30 games per season now. If the club want to go down the route of maximising revenue, by reducing season tickets, and increasing the number of clueless tourists, then they will suffer two major impacts, which are the fast and slippery slope to oblivion: one, a loss of secure, predictable, stable income; two, a silent stadium half filled with one -off people with no allegiance except for a bag of cack from the club shop. Increasingly, that is what is happening at ManUre and Arse. But it won’t work here. Our problem here is that our CEO has performance objectives weighted towards short term revenue maximisation, regardless of the impact on performance and sustainability.

It can be expensive, no doubt. My ticket for this Friday's game, as a MyAlbion+ member, is £65. My 80-yr old Dad's ticket, also £65. Its pricey.

Season ticket-holders get a very good deal, £32 a game, not to mention priority on away games, ability to list a ticket on the exchange when you can't go, and interest-free instalments. I have no beef with STH getting it at that price (and no indication that the board are goijng to do what the OP suggests) but get so frustrated whenever threads appear on here moaning that they can't give their season ticket to a mate, or their exchange seat didn't sell, or any of the other myriad complaints you see. STH's have a good deal, relative to the rest of us, and should accept it as such
 






pigmanovich

Good Old Sausage by the Sea
Mar 16, 2024
2,541
London
There is an element of luck, of course there is. If a game goes to members, and there’s only a handful left and 10K members chomping at the bit say, at 9am, then it’s pot luck. Same as any other high demand online sale. Or have you never been number 83,458th in the queue for Oasis tickets? ;)
You’re describing a hypothetical scenario, I’m going off of what’s actually happened so far this season :shrug:

I’ve already pointed out that members have tended to have a fair few tickets available to them, not “only a handful.” So it hasn’t been a matter of luck in practice. Keep the mental gymnastics up though.
 


portlock seagull

Well-known member
Jul 28, 2003
18,485
Understood, and agreed. I just think we would be very close to a tipping point, where many long term hard core fans, like me, would look at the significantly increased cost, and the continuing fall-off in atmosphere, and say “I’m done”.
Yep i don’t disagree, everyone has a price point and say it’s an £80 increase for a NS adult to negate the 2 game discount (if that’s what it is) I’m sure a lot of people would have to reconsider. Or maybe people would just accept. After all, lots of people don’t even use their STs for many games nor bother to sell on exchange.
 


Milano

Well-known member
Aug 15, 2012
4,229
Sussex but not by the sea
Fair enough, though I think it should be on a par and could be without too much objection so we’ve more money to spend on improving the team.
So you want to try to squeeze even more money from fans that are committed enough to buy a ST and also spend serious money going to away games on top? Essentially the core of our support. How much 'more money' do you think this would generate? Bearing in mind we are now buying players for over £10m that are deemed as simply 'squad' players. 'First team ready' is well north of £20m.
 


portlock seagull

Well-known member
Jul 28, 2003
18,485
You’re describing a hypothetical scenario, I’m going off of what’s actually happened so far this season :shrug:

I’ve already pointed out that members have tended to have a fair few tickets available to them, not “only a handful.” So it hasn’t been a matter of luck in practice. Keep the mental gymnastics up though.
It’s hardly hypothetical if it happens, which it does. I just exaggerated for emphasis. I’m not party to stats you appear to know so what were they for last season if you don’t mind me asking ie how many tickets per away game went to members and how long were they available before - presumably - sold out?
 




pigmanovich

Good Old Sausage by the Sea
Mar 16, 2024
2,541
London
It’s hardly hypothetical if it happens, which it does. I just exaggerated for emphasis. I’m not party to stats you appear to know so what were they for last season if you don’t mind me asking ie how many tickets per away game went to members and how long were they available before - presumably - sold out?
You know full well I don't have the numbers - but for what it's worth, I was a member last season, and went to as many aways as I could. I was able to (comfortably!) buy a ticket to virtually every non London or Bournemouth away game, except off the top of my head Forest, which sold out fairly quickly to members.
 


southstandandy

WEST STAND ANDY
Jul 9, 2003
6,276
At £65-£70 for a ticket I’m not surprised
Very much this. Football is becoming increasingly expensive and beyond the means of many people now. Sadly £65 to £70 when you can watch it at home or in the pub starts to make it seem more attractive to not be at the ground.

I go to 2 or 3 concerts a year (as a treat) and spend between £40 and £60 in Brighton and these are deemed special occasions. To pay that for a footy match that occurs every couple of weeks is mad. I know there are some cheaper tickets and season tickets work out better value but some people have lives beyond football and just can't make all 19 league games - especially now they are moved all over the place in terms of date and time.

I can certainly see why more and more people I know choose to watch at home these days.
 


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