You raise the single point of “passive aggressive emails threatening to take your season ticket away”
We can debate the tone, but surely we can’t debate the content, i.e. preference for supporters to stick their ticket on the exchange if they can’t make the game? This is all that’s being asked. This means more tickets available for fans who want to buy on a per-game basis, you get some dollar back if it sells, the club gets some extra revenue win, win, win. It’s so easy to do, one guy (I have to assume it was a guy) said he did it whilst he was having a dump on Boxing Day.
I appreciate there might be some “edge cases” where folk have more pressing issues than worrying about their season ticket, but you only have to attend 5 games to ensure you don’t lose your ticket anyway. Whilst the wording of the email wasn’t sub-optimal, I feel the club have stuck a reasonably balance here.
Not sure thats the angle here though. I completely agree the club should remind people if they can't attend to put the ticket on the exchange, its easy to do as many have pointed out, you the ST holder, gets a refund and the club gets another ticket sale. Everyones a winner.
However the OP has advised his mates tickets were put on the exchange without his knowledge by the club. For matches he was intending to attend. When queried the response was he didn't meet attendance criteria and if he wants to attend he now has to purchase different seats as his have sold.
My question remains at the point of purchasing a ST, where does it state that if you don't attend a certain amount of games that season, the club will take the ticket back and resell it for you. There are subsquent emails around a minimum attendance (not at point of purchase), there is langauage around not auto renewing with a less than 25% attendance, language around being suspended, but I couldn't see anything about in season attendance where neither of those clauses apply. If it were me in this situation, I'd be asking the club to demonstrate where that clause is that permits them to do this at the point of sale.
I think its a fair question...If you want to go to a game on your ST and found your ticket was listed and sold I think you'd be a little unhappy?