Cardiff Dragons

[seagullsovergrimsby]

And the change to seagulls from dolphins, dolphins was never popular and seagulls came from the fans!

I preferred "The Shrimps".

 

[severnside gull]

Isn't there already a Cardiff Dragons?
Thought it was the name of the rugby club after the whole of Rugby rebranded itself a few years ago?
They might have something to say about having simeone nick their name.............

Malaysia Dragons on the other hand.................




edit: seriously though, rugby league and rugby union have rebranded their soirts wholesale and there are countless examples of a similar approach worldwide. It reslly should not be an issue if you work with your fanbase and do the job properly. Tan has quoted stats that any businessman would endorse but few would be so crass as to announce publicly. "Doing a Ratner" and shooting yourself in the foot is a great way to lose your customer base. In this case success on the field will mean he will succeed but the way hie has gone about it damages the sport as a whole if only by making very public that football is now "only" a business - owned by the suits and the money men - the "smoke & mirrors"t deceit that the game ever belonged to the man in the street had been royally revealed as the fraud it always was.

Not what was done but how.

 

[Acker79]

I was wondering earlier this week how the cardiff fans feel about their colour change that I seem to remember being about bringing luck, now they're sat atop the Championship 8 points clear with a game in hand, after several seasons of falling short.

Will the "success" of the colour change make the fans more open?


I'm of the group that look to our own history with changing kit colours (green and white, then black and white, originally, I believe), and changing nicknames and think there's more to a club than it's colour scheme.

 

[Brovion]

How many we would we take to an away game in Kuala Lumpur on a Tuesday evening ?

That's the thing, we wouldn't go to Kuala Lumpur. They'd play all the shit games against the likes of Reading, Wigan, Stoke and yes, Brighton in Wales, and play the prestige games against the big clubs (who also have Far East followings) in Malaysia. As I said earlier, don't bet against this at least being proposed. The NFL have shown it can be done, and the '39th game' proposal showed that the PL would at least consider taking games abroad. Tan may be pushing at an open door, especially with regard to the big teams who may well like the idea.

 

[Brovion]

I dont think its that big a shame after all we used to be called the Dolphins and that changed, many clubs go through a rebrand.

...

That's true, but the name change from 'Dolphins' to 'Seagulls' came from the fans. It wasn't a marketing exercise or a new owner trying to bring in a new brand.

 

[mejonaNO12 aka riskit]

There is absolutely NO doubt in my mind that, when promoted, Malky Mackay will be 'given' some new Asian signings....whether he likes it or not.

That is almost a CERTAINTY. Ji-Sung Park is probably number 1 target.

 

[Lawson]

There is absolutely NO doubt in my mind that, when promoted, Malky Mackay will be 'given' some new Asian signings....whether he likes it or not.

That is almost a CERTAINTY. Ji-Sung Park is probably number 1 target.

You do realize the owner is Malaysian and not South Korean right? He has attempted to, and along with Tony Fernandes, wants to promote Malaysian footballers in the youth system etc, but that does not extend to other Asians nationals.

 

[Garry Nelson's Left Foot]

I dont think its that big a shame after all we used to be called the Dolphins and that changed, many clubs go through a rebrand.

If they don't want him and he takes his money and leaves the club will die over night, that impacts the staff, players and all those employed throughout the clubs infrastructure. This would have a big economic impact upon Cardiff as a whole with the removal of a financial strong club who pump money into local employment and businesses, and the contrast between having a premiership club in the area compared to a league one side is astronomical. People lose sight of importance too frequently when it comes to supporting clubs where they begin to value a theoretical attachment to an institution you are not a part of over the practical financial implications of a club that has actual importance to peoples' lives.

It isn't really like the Wimbledon MK Dons thing because the move was the integral part and this change is merely cosmetic, and it makes Cardiff look far better than their previous kit. It is a smart commercial move as the Red Dragon is synonymous with Wales and will potentially be more memorable than bluebirds.

Cardiff are far from a dying football club, and it has no negative impact upon our country unless you believe that creating additional revenue over the border in Wales has a negative impact because they will take the place of an English club in the Premiership.

Cardiff's economy has managed to survive without premier league football thus far. I'm sure it would continue to do so if Cardiff weren't promoted. As if that is what is behind Tan's thinking.

Cardiff City Football club is dying. The club that has represented Cardiff for however many generations over the past 110+years is being torn down. The club colours, the club badge, the name?! The Cardiff Malay Dragons or whatever the clubs name will eventually become might be on the verge of becoming a 'successful brand' but it will be at the expense of a traditional football club-Cardiff City. And for what? The local economy?! The city? The fans? Nope, for vanity and profit.

Wimbledon were a club in debt struggling to pay its way. They were taken from London and transported to milton keynes because winkleman saw an opportunity for more fans, more money and more prestige. The same thing is happening to Cardiff. The whole club is getting remade in an image suitable to Tan and aimed at a foreign market. Soon Cardiff will be only the place that the Dragons have to play their home games. If he could get away with playing home games in Malaysia he probably would.

It may make good business sense but to me morally it reeks. Still, I guess its the inevitable consequence of the way football's been going the last 15-20 years.

 

[mejonaNO12 aka riskit]

You do realize the owner is Malaysian and not South Korean right? He has attempted to, and along with Tony Fernandes, wants to promote Malaysian footballers in the youth system etc, but that does not extend to other Asians nationals.

Yes I do realise that, and I also realise that the red move was asian-focused on not just a malaysian thing.

If you honestly think he's not going to try and incorporate ALL of asia into his marketing strategy then you are MAD.

Name me 3 famous malaysian footballers. Exactly.

 

[house your seagull]

There are two types of fans;

1) Those who purely want to see their team win.
2) Those who purely want to see their team.

 

[Lawson]

Yes I do realise that, and I also realise that the red move was asian-focused on not just a malaysian thing.

If you honestly think he's not going to try and incorporate ALL of asia into his marketing strategy then you are MAD.

Name me 3 famous malaysian footballers. Exactly.

There are none that is his motivation behind attempting to get some into the youth teams, that is one of his key objectives he stated the other day. His marketing strategy does include Asia and he might perhaps make some attempts as Everton did previously when they included Asian players and got Chang as a sponsor. However when he intially attempted to get Malaysian signings at the beginning of the season he let Mackay have the call after trials, he didn't force them.

 

[sydney]

its a joke, actually feel for the fans, imagine that happening here.

like that more than the other comments............very sad really , but the stinky soul crew will take it.

 

[Lawson]

Cardiff's economy has managed to survive without premier league football thus far. I'm sure it would continue to do so if Cardiff weren't promoted. As if that is what is behind Tan's thinking.

Cardiff City Football club is dying. The club that has represented Cardiff for however many generations over the past 110+years is being torn down. The club colours, the club badge, the name?! The Cardiff Malay Dragons or whatever the clubs name will eventually become might be on the verge of becoming a 'successful brand' but it will be at the expense of a traditional football club-Cardiff City. And for what? The local economy?! The city? The fans? Nope, for vanity and profit.

Wimbledon were a club in debt struggling to pay its way. They were taken from London and transported to milton keynes because winkleman saw an opportunity for more fans, more money and more prestige. The same thing is happening to Cardiff. The whole club is getting remade in an image suitable to Tan and aimed at a foreign market. Soon Cardiff will be only the place that the Dragons have to play their home games. If he could get away with playing home games in Malaysia he probably would.

It may make good business sense but to me morally it reeks. Still, I guess its the inevitable consequence of the way football's been going the last 15-20 years.

Brighton's economy has survived without the Amex and the 25,000 minimum fans we have recieved this season, however it represents a significant boost for employment in the area and has a profound impact when compared to when Brighton were at the Withdean, just look at employment statistics. Also premier league footballers spend more, and this is recognised by all clubs and local councils. To suggest otherwise is plain idiocy. It also doesn't matter whether it is Tan's intentions it is an inevitable positive side effect of the club's growth.

Aesthetic changes that could potentially mark the leap from mediocrity to unprecedented success for the Welsh club. It will undoubtedly benefit the local economy, the fans will have something to cheer about, and the chairman will have saved another company from bankruptcy, something that would have severe financial repercussions for the league.

It isn't the same thing as these changes are less a move of desperate necessity and more inclined towards personal taste, and after all he is the owner.

At the end of the day the sport should be a business because it would encourage clubs to be safe and less grounded in blind optimism and aspiration that has led many clubs to rack up substantial debts and go under through inept management. We purchase a ticket in the club but that makes us customers, not representatives within the club, and our views are the equivalent of feedback at a supermarket. They can take our advice on board but they have the ability to disregard it fully leaving us with the decision whether we want to switch our patronage to another business.

 

[Blue Valkyrie]

It won't stop with Cardiff. A premier league with teams representing Malaysia, China, Quatar, USA etc. alongside the global brands like Man Utd.

A rule specifying that only 50% of home games have to be played in England / Wales...? Don't bet against it.

This is the thin end of a very thick wedge.

Teams like Brighton won't be wanted and are going to have to content themselves with being in the English Football League with promotion to the International Franchise League abandoned...

 

[Lady Whistledown]

What's interesting is that, despite all the colour changes and rebranding, I wouldn't mind betting that your average Malaysian neither knows or cares who Cardiff City are. They want to see Man United, Chelsea, Real Madrid. They worship David Beckham, Ronaldo and Didier Drogba, not David Marshall, Kevin McNaughton and Ben Turner.

Is this REALLY going to make them any money from Malaysia? All I can see is Premier League cash.

The other argument is, is it right to be pushing the club towards people thousands of miles away, to the detriment of those around the corner to trudged to Ninian Park for years? That's what I find sad about it, that the chairman is completely oblivious to the people for whom CCFC arguably exists- its own community- for the sake of chasing the affections of a bunch of teenage Kuala Lumpur residents who will never ever attend a single game.

 

[Foolg]

There are two types of fans;

1) Those who purely want to see their team win.
2) Those who purely want to see their team.

This.

Unfortunately for them, the lack of protests seem to suggest that they have far more of the former. The amount of red present when we played them from the photo's i've seen suggests the majority are more than ok with it. Sadly, those who aren't are in such a minority they can do little about it.

I do feel however that if anything similar was implemented here, it would be ousted within days. We've shown before how far we will push for something we want.

 

[Diego Napier]

And the change to seagulls from dolphins, dolphins was never popular and seagulls came from the fans!

Very much this; at the time most fans probably didn't know our nickname was the dolphins and we created the Seagulls chant on the stands/terraces as a counter to eagles. Changing Bluebirds to Dragons is a purely cynical marketing ploy and totally different.

 

[carlzeiss]

Looks like there is another Cardiff Dragons

Isn't there already a Cardiff Dragons?
Thought it was the name of the rugby club after the whole of Rugby rebranded itself a few years ago?
They might have something to say about having simeone nick their name.............

Malaysia Dragons on the other hand.................




edit: seriously though, rugby league and rugby union have rebranded their soirts wholesale and there are countless examples of a similar approach worldwide. It reslly should not be an issue if you work with your fanbase and do the job properly. Tan has quoted stats that any businessman would endorse but few would be so crass as to announce publicly. "Doing a Ratner" and shooting yourself in the foot is a great way to lose your customer base. In this case success on the field will mean he will succeed but the way hie has gone about it damages the sport as a whole if only by making very public that football is now "only" a business - owned by the suits and the money men - the "smoke & mirrors"t deceit that the game ever belonged to the man in the street had been royally revealed as the fraud it always was.

Not what was done but how.

Cardiff City consider name change to Cardiff Dragons - but that is taken by gay team | Mail Online

 

[Brightonia]

What about The Brighton Bummers?

Then we should get pink and white home shirts....... Oh wait...

 

[Mellotron]

many are very battle-weary now and that hard-core are now very much diluted by the c20,000 new fans.

I would say a max of about 5,000 of the Amex regulars are properly "new" fans. Have got to know about a dozen people round us in our seats and not a single "new" fan. All of them went to Withdean semi-regularly then went for their first ST last season - same as me, my brother and my dad. I think people like me make up the vast majority of our support.