It's all it takes - a Brexit backing Tory with a posh voice talking about a 'managed no deal Brexit' (or whatever the phrase for it is this week) mix in a bit of nostalgia, chuck in a bit of 'our own free trade deals, ya' and add a sprinkling of 'take back control of our laws, borders and money, what, what, what because we're Briddish' and the pup gets sold because people fall for it due to their inherent deference to such people.
Remain posters let themselves down with our fair society ,discriminating against posh people .