I'm not sure people abstaining from eating meat and dairy for ethical reasons can be described as fussy to be fair.
I don't eat certain foods due to them giving me gout, this doesn't make me fussy, it simply means I'm avoiding being in excruciating pain for about a week.
If the atrocity that is Piglets Pantry have anything to do with it I'm out.
Never before has a company had a better name for having it's snout in the trough.