Makes sense, I guess. I genuinely can’t understand why you would pay for Club Wembley and not be able to find somebody to use it for an FA Cup Semi Final though. I’ve got some 1901 season tickets I bought through my company for staff / clients / friends etc to use. I’d rather go in the NS personally but even if there is a cup game against lower league opposition it’s never difficult to find someone to take them. People bite your hand off for them.Because the unused seats are mostly in CW - not so much the single seat holders but more likely the utter prawn sandwich corporate box brigade.
The premium middle tier seats on offer to the great unwashed for the semis disappear for the final hence reduction in allocation and easier to shift corporate mincery.
Regarding 2019 I’d imagine Pep’s Citeh v Hughton’s dour underdogs was never going to be a big seller to the neutrals but this time I’d assume it’s very different. Success starved United Surrey loyalists v De Zerbi’s progressive dare say ‘cool’ upstarts will certainly pique interest in the neutrals!