Sky are starting with their oldest customers, then improving the firmware, then rolling it out with their next oldest customers and so on. I've had HD for 10 months now and am still waiting for the new EPG, and am getting frustrated. Not just for the hd football on itv, but I really miss, from when I had virgin media, the ability to get the information for the programme highlighted on the now and next tv guide bar, instead of only being able to get the info for what you're watching (without leaving what you're watching).