It's not aimed at you or me, Max - it's aimed at both sporty kids and people like my 10 year old son and my wife - neither of whom are matured traditional sports fans but both of whom are open to trying any new experience. The format differences from T20 are neither here nor there in truth.I'm interested to know why this is so: does having 20 balls fewer really make that big a difference? From what I've seen on telly, it's the T20 blast with more garish colours. It's not even any shorter - those 100 balls are taking as long to bowl as those 120.
I'm not attracted to the Hundred, not because it's a different form of cricket, but because I have no skin in the game - I'm not from Hampshire or Surrey, so the idea of travelling a couple of hours to watch a game between two neutrals is not for me. But I am intrigued to know why it is for some people.
So what attracts these people to a new experience? It isn't the cricket alone, it's the overall package (a large crowd at a large, modern venue with up to date facilities) and unfortunately there are only 6 or 7 venues nationwide that can do that with cricket.
Ultimately it's job done as both want to go again. I don't think I would have confidence they would feel the same if they'd been to the T20 at a smaller venue with ancient facilities where part of the boundary was made up of grass banks, wooden benches and deck chairs - much as though these things don't bother me as a cricket fan.