In this league more than any other, money talks. To consistently become a top 10 club, you have to pay top 10 wages. In 2018, out of 20 clubs we were 19th in terms of players wages.
Following the summer transfer window our wages budget will undoubtedly have swelled. But Potter will have to perform absolute MIRACLES to get us into that top 10. I can't see it happening any time soon.
The new multi million pound sponsor deal helps. That can see us pay out more in wages. Ultimately you are right. We will be needing to pay players over 100k per week to be a consistent top 10 club