See, I do believe that people who claim this, never sit down in front of their TVs and watch Eastenders or Match of the Day.I alone work with 3 people that no longer use it, other means of getting their TV use.
I find it less believable that they never use the iPlayer, never listen to Radio 1, or 5 live, or Radio 6, never listen to a BBC podcast, and never visit the BBC website.