Should Brighton be doing more to target the gay / student / rest of Sussex population

[Mellotron]

I hate the fact that parts of my City gets overrun by so many migrant gays, having them at my football club would just add salt to the wound.

Who gave you keys to the city?

 

[Horton's halftime iceberg]

How about a free Pot Noodle for every student ?

Now don't go eating them at your desk..

 

[e77]

I think the club should be (buzz phrase alert) thinking out of the box when it comes to marketing the club in the run up to Falmer. Brighton has a vibrate student and club scene (so I am told, being 35 and from Worthing the ship has fairly sailed on that sort of shenanigans for me) so I don't think it would do any harm doing some promotions in the Universities and clubs.

I know the now ex Chief Executive at Sussex was anti the idea but there really should be more cross selling between BHAFC and SCCC.

 

[Brighton Breezy]

How many Hull games did it make you atend, and would you count them as a second team. Do you think their is enough of a market or will a lot of Students just watch the champions league in the bar.

I did have a Palace mate who went to Stoke with my wife and lived next to Port Vale's ground and treats them as a second team. However my wife lived next to the old Victoria Ground and never went as she only watchs Brighton.

A few. I know people who went to most home games, including one American lad who had never been to a football game before.

When I was a nipper Crystal Palace used to give my junior club a couple of hundred tickets for a game each season. We used to take a couple of coachloads up there and for a few people, who didn't have anyone to take them to games, it was their first proper experience of football. Many went on to be Palace fans, my brother included.

 

[Horton's halftime iceberg]

A few. I know people who went to most home games, including one American lad who had never been to a football game before.

When I was a nipper Crystal Palace used to give my junior club a couple of hundred tickets for a game each season. We used to take a couple of coachloads up there and for a few people, who didn't have anyone to take them to games, it was their first proper experience of football. Many went on to be Palace fans, my brother included.

Yes some of my cousins who live in Hailsham were lurred by Palaces family offers, glad to say they did'nt fully sucomb, although one is a big Blackburn fan.

Its our years in exile, reduced capacity and high prices thats requires us to reach out their for punters, oh and playing better over the season may also help.

 

[Easy 10]

Now don't go eating them at your desk..

I was nearly sick in the pub at lunchtime today after I hurredly quaffed my pint.
I just don't know what the matter is with me lately.

 

[Gwylan]

I know the now ex Chief Executive at Sussex was anti the idea but there really should be more cross selling between BHAFC and SCCC.

This is something that I've long thought should be happening. There are lots of people who support both clubs and a lot more who support one club who could be enticed into the others' games. I'm amazed that no-one has even explored the idea - particularly given the number of people who have played for both clubs, there have been three in my lifetime alone.

 

[Pavilionaire]

It's too late to go after the gay supporters, they're too busy going up the arse-nal.

 

[Withdean Wanderer]

I live in Haywards Heath. I've never seen ANY Albion marketing here. It's piss poor.

I've also done two years at Uni in Brighton, with a 3rd to follow.I've never seen ANY Albion marketing there that wasn't in the Argus. Given the TRAVEL VOUCHER factor, it's pathetic that they haven't bothered to target the thousands of students when there's 2000 empty seats at Withdean every week (in the SOUTH stand, not just the shitty ones behind the goal). Obviously they will (surely!) address this at Falmer, but it's just total shite marketing at the moment really. Many people at Uni have asked me about going to games, but Leeds is the only one they will attend, because the prices are ridiculous. Turning the student ticket into an U21 one, when there are as many 23/24 year old students, is just f***ing stupid too.

Club marketing - disgrace.

 

[Frutos]

as for the fags, they all hate football anyway.

 

[Tom Hark Preston Park]

Why not focus on the county's many Language Schools instead?

Everybody in Sussex knows the football team is there, whereas visitors to the town for a couple of weeks/months might not know that Brighton has a League One team. In fact, wouldn't be that difficult to lose in translation that League One does not equal Premier League

 

[mona]

Some very sensible ideas from Walt Jabsco and others. During the 1980s Albion were able to pull support in from Hastings and into Kent. Students, visitors and others should all be targetted once we start playing football again at Withdean. Perhaps Mr Jabsco should spend some time cascading these ideas from a great height on to Ken Brown or whatever his name is.

 

[The Auditor]

Most people who live in Hastings support Wisla Krakow anyway.

Hastings is heavily target by Charlton..the Albion are missing a trick as Brighton is only an hour on the Train..Most Hastings Albion fans are 30 plus...

 

[Billy the Fish]

The marketing around mid sussex has always been crap. I kind of agree about the student thing, although as most students aren't local it is hardly going to build up long term support. I'd rather the club put all it's efforts into initatives with sussex schools to be honest.

As for marketing to gays, I've never really understood that concept. Gays do all the same things straight people do, it's just that they shag other men. The club need to advertise a bit better and come up with a better range of deals, but there isn't a magic wand that will automatically build up support. Most football fans support a club from a young age because it's who their dad/older relative supports.

The best way to get bums on seats is a winning team.

 

[Beach Hut]

I once tried to raise this subject on Hartys phone in and got short shrift about the pink pound.

Personally we should explore all markets and try and penetrate them.

 

[The Spanish]

it makes me laugh all this as the albion has always of been of marginal interest to the town as a whole, apart from the committed, in my opinion (well founded over the 70s and 80s).

bemoaning the fact that some poor saps in st leonards or f***ing mid sussex dont get 'reached out to' is ridiculous.

if people want to turn up and watch league football they had plenty of opportunities over the 20th century, as many from worthing, mid sussex, or other f***ing backward parts of the world did.

'marketing' football locally does not work. civic pride does.

 

[The Auditor]

it makes me laugh all this as the albion has always of been of marginal interest to the town as a whole, apart from the committed, in my opinion (well founded over the 70s and 80s).

bemoaning the fact that some poor saps in st leonards or f***ing mid sussex dont get 'reached out to' is ridiculous.

if people want to turn up and watch league football they had plenty of opportunities over the 20th century, as many from worthing, mid sussex, or other f***ing backward parts of the world did.

'marketing' football locally does not work. civic pride does.

I understand your point ...but ...Charlton used to/ still run coaches to The Valley for a £5 to watch premiershite..that worked..and attracts the undecided

 

[Ninja Elephant]

I once tried to raise this subject on Hartys phone in and got short shrift about the pink pound.

Personally we should explore all markets and try and penetrate them.

Until you used the word pentrate, you had me...

I think the club really could be doing more to get the city interested, and I agree with what so many people have said in this thread, we have a massive catchment area and surely we should be trying to use that to our advantage! The marketing people at this club want shooting if I'm honest, or they just want to pull the finger out and try to get the city invested in the football club alot more.

But the question is, how do you do that?

 

[1066gull]

What about a couple of coaches driving from the edge of Sussex on a Saturday morning to Brighton picking up people at agreed pick up points and times?

Would create some jobs and some convenience for people or would it?

 

[The Spanish]

I understand your point ...but ...Charlton used to/ still run coaches to The Valley for a £5 to watch premiershite..that worked..and attracts the undecided

doesnt any more. the pick ups in maidstone have dropped off to nothing.