Blue Valkyrie
Not seen such Bravery!
If, as you say, "it was brought in to prevent rich owners distorting the competition", is it not the case that FFP conditions are going to be particularly challenging for a Club like the Albion, where the business model has a rich owner at the heart of all key decisions?
Yes indeed it is.
It is our 'bad luck' that our rich owner came along at a similar time to FFP, whereas many other clubs had the rich owner and no FFP restrictions.
It is also unfortunate for us that parachute payments are getting so big. In the past a rich owner could, if they chose, bridge this gap by injecting their own funds. FFP has seen off this strategy, and meant clubs have a real incentive to squeeze as much money as possible out of their supporters.
But it is not all gloom. My personnal view is that FFP is flawed, and it's days are numbered. There may be a legal challenge to it here, or in Europe.
Also, even if the FFP shackles remain, we should in theory be in a great position with our income, assuming we can cut the levels of matchday expenditure.
Assuming there are not the full 5 or 6 teams with maximum parachute payments in the league in any given year, we should be able to compete near the top.
This year , unfortunately, there are 5 teams in the top tier of parachute payment handouts - QPR, Reading, Wigan, Blackburn, and Bolton so in theory it is one of the tougher years, but we can hope Blackburn are still a mess, and in decline regardless.
It's the 'imperfect storm' of FFP coupled with massive parachute handouts, which is responsible for our supporters being hit so hard financially.
Just one promotion, however, means we will be free of this storm, even if we were to get subsequently relegated.
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