That £44k figure will be rather distorted by the fact that the market is dominated by Tesla and upper-market brands/models currently. On the other hand, you can get a Zoe for under £30k, and the VW ID3 is just a touch over £30k. Those prices are starting to come down as well - partly with increased competition, and partly due to the rapid pace of R&D that's bringing down the costs of batteries (that's the cost per mile of range, so at the moment while range still needs to be increased it's not fully flowing through into RRP - but it will).
More to the point, while the upfront cost can be eye-watering, the "total cost of ownership" for an EV is already lower than that for an ICE. EVs are cheaper to maintain once you have them, and charging an EV is cheaper than filling up an ICE. So as long as you can afford the initial outlay (and I know, that's not the case for many) the EV is the better option. Or, if you can afford the monthly cost of a lease, then leasing is definitely a good starting point. You might pay more to the leasing company, but that is counterbalanced by the reduced running costs.
Absolutely the costs need to come down. And they will - some are predicting they'll reach RRP price parity with ICE by around 2027. They'll have become a clear "best option" choice before then, though.
I know that post is laced with sarcasm (or at least I hope so) - but this is already reality in some areas. Seen plenty of EVs being charged from lamp posts in London, for example.
I got my e-Golf for £250 a month, with no deposit. 3 year lease deal. Surely that is within the reach of most people who run a car?