Life & Death is an incredible beer, it really is.
It's very friendly, with no initial wariness about it, except superb taste.
As you say, it hides the alcohol so well, and packs taste, and is a total credit to the new age of brewers.
Elvis is similar isn't it? Took a 4 pack to a BYO quiz at my son's football club and was wondering how I was so pissed on 4 small tins.