Agree Certainly around us many originally came as freebie guest and liked the experience so purchased ST when one became available nearby.It would be cheaper and make more sense to issue season tickets as cards rather than transferrable phone tickets, and that would ensure that whoever uses the ticket has to be either the owner, or someone the owner trusts. It would stop random touting.
I don't get this determination to ensure that casual fans don't get in. How many season ticket holders went to their first game as "guests" on a freebie because their pal couldn't go? I know of three season ticket holders at Burnley who started out with a free game on my ticket. If they hadn't been able to use it, then there is every chance they would never have got the bug.