Weststander
Well-known member
I wasn't doubting that he made the statement! I just don't necessarily buy it. Yes, Sharm and Turkey would have hit them as it would all the others. That would have hit their top line number but they've replaced that (and more) with other business. They look like they've been buying that for market share and have been very successful but seemingly at the cost of the entire business.
I'm sure there's a whole lot more to this and it wasn't just a matter of being a total basket case that went on selling seats and holidays which it knew it was losing money on without having an understanding why (e.g further investment lined up, growing profitable sales quicker etc) .. and yes I very much appreciate they wouldn't be the first
Was this a perfect storm of many factors, some unlucky (terrorism and the dollar fuel cost) and some bad strategic decisions in the past?
BBC Business spoke to airline analysts who stated that Monarch had pulled out of the charter side some time back. Chartering gave them guaranteed income from committed seats and spread much of their risks to tour operators. In addition, they had abandoned longer haul routes to destinations not afflicted by terrorism.