Ernest
Stupid IDIOT
Bin the whole "loyalty" scheme, release the tickets in one go online and let everyone just take their chance. We'd all have the same chance at a ticket and you'd either get one or not. STH get a good deal at the Amex, discounted and guaranteed seats anyway (compared to individual ticket sales) these loyalty points make it virtually impossible for non STH or exciles to attend.
Or don't give loyalty points to away games that sell out , otherwise the same old faces will always get tickets and nobody else will ever get a look in