[Misc] Loaded: Lads, Mags and Mayhem (BBC)

[Wozza]

When it started, there wasn't that much about women. It started going down that road when FHM and other lads mags came out.

FHM predated Loaded by many years.

But, yes, they pulled the market in that direction. It was downhill from there.

Zoo’s team included an Albion fan. Don’t know if he still comes on here. If he does, he’ll find this thread I’m sure…

 

[chaileyjem]

My memory was that they stuck Liz Hurley on the cover of the first one in not an awful lot and the rest was history. That not to say my memory is correct from 30 ish years ago though. Did they cover that in the program?

I definitely missed referencing drugs. First publication that acknowledged the existence

Liz Hurley was not on the cover of the first one - that was Gary Oldman - but she was featured inside. The editor, founder - James Brown spends a lot of the doc - defending this point saying that men were on the cover for the majority of the 36 issues he was editor and if women were (eg: kylie) it was because they were talented musicians etc.
After he left - and partly because of the influence of other magazines in the market (FHM etc) that all changed - whether that was the fault of Loaded v1 or not - is essentially what th

 

[chaileyjem]

We had James Brown on the podcast a couple of years ago, he was very entertaining. Martin Deeson now runs a consultancy from Sussex with his wife

Edited Four Four Two briefly (and very well) a few years ago. He's a very thoughtful , interesting football fan (Leeds) and good bloke . Rents out that lovely Sussex beach house he was interviewed in, in the doc.

Heartily recommend his book about playing 5 a side every week for years.
<< Above Head Height >>

https://www.amazon.co.uk/Above-Head-Height-Five-Side/dp/1786481766

 

[Napper]

Deary me

View attachment 192953

tasty

 

[chaileyjem]

Deary me

<< pic of Liz Hurley >>

PS: Yes. but That was In January 2000, and Loaded's 100th issue - a long time after Britpop etc. Brown left in 1997. The doc - for the most part focuses on the first three years of the mag edited by James Brown, and his team ; Martin Deeson, Tim Southwell and Christian Smyth.

 

[Man of Harveys]

I only saw half of it but I’m glad they made the point that it really was an excellent read, before it just deteriorated into a dull soft porn mag later on. I really liked it and it’s food-based offshoot Eat Soup: good interviews with the likes of Michael Caine etc.

It was part of a bit of a moment: of acknowledging that jumping around at football, going out and getting drunk and silly with your mates etc were all normal, good fun things to do and generally didn’t harm anyone. And also that it’s possible to be interested in those things AND stuff about film, music, actors etc.

All that shouldn’t have needed saying but, as Loaded proved, obviously it did.

 

[PHCgull]

Edited Four Four Two briefly (and very well) a few years ago. He's a very thoughtful , interesting football fan (Leeds) and good bloke . Rents out that lovely Kent beach house he was interviewed in, in the doc.

Heartily recommend his book about playing 5 a side every week for years.
<< Above Head Height >>

https://www.amazon.co.uk/Above-Head-Height-Five-Side/dp/1786481766

KENT!!!!! Kent Splutter... its in camber, which is most definitely in God's own county....

 

[chaileyjem]

KENT!!!!! Kent Splutter... its in camber, which is most definitely in God's own county....

Ha ! Yes. of course. I mean its nearly over the border ha ha.

Here it is >> https://www.instagram.com/pebblesrye/

 

[Harry Wilson's tackle]

Unequivocal

That's a nice word for it!

It's a euphemism for 'full bush'. Apparently.

 

[Scappa]

What was Hugh Grant thinking?

"...Maggie Thatcher naked on a cold day. Maggie Thatcher naked on a cold day..."*






*I'm aware there's a small cohort on here for whom that would have the opposite of the intended effect

 

[knocky1]

Used to play football with my wife's ex. He was a photographer for these mags. My wife often mentions how she could be living in a massive, cliff top house in Palos Verde, LA, if she hadn't left him for me. These are some of his less sexy shots.

https://www.willycamden.com/celebrity-editorial/

 

[Algernon]

I used to buy Loaded and FHM.
One Christmas edition came with a party bag (no drugs) attached to the cover. It contained a party hat, a small roll of love hearts, a joke, and one of these :

Which when blown and straightened out revealed the printed message "I've had this up my arse "

 

[Comrade Sam]

I qualified as a graphic designer in 1991, unfortunately the recession had kicked in. By the time I started job hunting a year later the industry was a wash with Loaded Mag type pricks and their arrogant ironic sexism and goatees. I thought f*** that and went back to being a decorator.

 

[Guinness Boy]

I qualified as a graphic designer in 1991, unfortunately the recession had kicked in. By the time I started job hunting a year later the industry was a wash with Loaded Mag type pricks and their arrogant ironic sexism and goatees. I thought f*** that and went back to being a decorator.

Surely they weren’t the only game in town though? If Loaded et al had some dominance it’s because they were good at promoting themselves and other publications weren’t. It was a very niche market. Who likes going out on a Friday, getting off their tits and then going to football the next day? Me and my mates. Who doesn’t? Everyone else.

 

[Jackthelad]

When Zoo came out it just became more and more about the dirty mag. I guess it was a pre cursor to what we have now.
Anyone remember the car magazines they copied a lot from those like Fast Cars and Max Power, cars mixed soft dirty mag.

 

[Wozza]

I qualified as a graphic designer in 1991, unfortunately the recession had kicked in. By the time I started job hunting a year later the industry was a wash with Loaded Mag type pricks and their arrogant ironic sexism and goatees. I thought f*** that and went back to being a decorator.

Is the date a typo? Graphic design wasn't trendy in 1991/92 imo. Was still full of blokes who had transferred from the old typesetting industry.

And lads mags didn't really happen until the mid to late 90s.

Maybe you just had a bad interview or two?

 

[Gwylan]

Is the date a typo? Graphic design wasn't trendy in 1991/92 imo. Was still full of blokes who had transferred from the old typesetting industry.

Dunno about that - I think Neville Brody would like a word. The Face was hugely influential when it came to magazine design.

I haven't watched the programme yet. My old work colleague Andy Sherwood was the last editor of old style Loaded. It wasn't a happy ship by then - but as he supports Palace, he should be used to having a miserable time. He's living it up in Abu Dhabi now, so he made a decent escape. But no chance of any Loaded type escapades there

 

[chaileyjem]

When Zoo came out it just became more and more about the dirty mag. I guess it was a pre cursor to what we have now.
Anyone remember the car magazines they copied a lot from those like Fast Cars and Max Power, cars mixed soft dirty mag.

Zoo and Nuts didn't launch until 2004, 10 years after Loaded. They were weekly , cheap and briefly - incredibly profitable. But the internet, or ather the free video internet, soon became ubiquitous and that was that.

 

[chaileyjem]

I qualified as a graphic designer in 1991, unfortunately the recession had kicked in. By the time I started job hunting a year later the industry was a wash with Loaded Mag type pricks and their arrogant ironic sexism and goatees. I thought f*** that and went back to being a decorator.

Loaded didn't exist in 1992. It didn't launch until May 1994.

 

[GJN1]

I worked a bit for them in the early days when I was at 90 Minutes and they basically took over our office. Still friends with a lot of them but have to say the fact they're still banging on about it gets a bit tiresome.