A Midlands-wide product more like. Can't see too many people around the world, or in Torquay or Brighton, rushing out to pick up a Leicester City shirt or club-endorsed clock/radio anytime soon, Premier League or no Premier League.
This is a very good point. You don't just get handed a cheque for 120m and expect all your players to carry on playing for the same wage for the next 3 years - regardless of whether or not they get relegated in the first season.
Football is currently unsustainable, and all it will take is for one of these foreign investors to get bored of the game and withdraw their millions for a club to go under.
Gamble? Yes, you've got that right. As for picking up big bucks and becoming "a world wide product"..........hmmmm.
Any time Leicester spend in the Premier League will be temporary (not just them, this applies to 70% of that league at any one time). When their inevitable relegation follows at some time in the near or less-near future, I guarantee they will be in a far, far worse financial position than they even are now.
Wolves is a great example. They sensibly and prudently broke even during their PL years (OK, they gave their modest budget to Mick McCarthy to spend which was less sensible). They get relegated with no debt, and then, having adapted to a level of income they can no longer rely on, post losses of £30 million.
It will end in tears, and Leicester have form in this regard.
How marketable is Cardiff City compared to say Man Utd, Chelsea or Arsenal abroad. These fans are no different to the plastics we have here who will only support the teams at the top and the teams that keep winning, anything else is considered a failure.
I really think you are missing the point. Take a look at Vincent Tan's wikipedia page http://en.wikipedia.org/wiki/Vincent_Tan, just to get a flavour of his business interests. He is a big fish in Malaysia, with close links to prominent politicians. how does he protect his money (especially if the politicians fall out of favour), grow his influence and satisfy his ego ? Not by turning Cardiff City into a model of financial propriety. You need to look at this more like a local businessman who has a Corporate Box at the Amex, or membership at an exclusive golf club. A waste of money when looked at in isolation, but when you consider all the deals that can be done on the back of this, it starts to make more sense.