I think the Championship should be rebranded PREMIER LEAGUE GOLD.
This would be a 'retro' division exclusively filled by those old, giant / massive clubs who have fallen on hard times but who we used to love back in the day. I propose a 'Prem-style' 20-team division including - amongst others - fallen giants Leeds Utd, Aston Villa, Nottingham Forest, Derby County, Middlesbrough, Sheffield Wednesday and Bolton Wanderers.Those clubs should feel more at home here than in the shiny, modern, fiscally responsible Premier League.
Live coverage could be presented by Richard Keys and Andy Gray.
I think they would smash it in terms of ratings.