I too didn't realize the hike in prices will still go though.
I really don't know why some people are making such a big fuss about this, the club has offerred tickets at a set price, you either;
a) but the ticket at that price and attend the match, or
b) decide the price is beyound you and don't go.
Simple really!
The same argument would apply in any other instance; if you walked into Pizza Hut and said "how much is a large deep-pan meat feast" and they said £15 you have a choice, pay £15 and eat one or think it's too expensive and not have one! You wouldn't start a debate with the management of Pizza Hut to try explaining your logic that if they charged only £12 for the pizza they'd sell more of them
Irrespective of the price anyone who chooses to attend is still being subsidised by Tony Bloom.
We gave Sunderland a good game in Portugal 13 months ago, leading for much of the game, so Bruce won't underestimating us by playing many reserves. I'm unhappy about the booking fee, but understand the pricing for this game.
I have never been happy with, understood, the booking fee. Everything we do directly with the club incurs some admin cost whether it's buying a pie, buying a program or buying a ticket. Why slap a charge on tickets alone?