[Misc] How Does The Club Benefit From Hosting The Euros?

[dazzer6666]

Is the club shop open tonight (and selling the new away shirt)?

No - https://shop.brightonandhovealbion.com/page/openingtimes

Sure the club have made a few quid out of letting the stadium, but if tonight is anything like last week the PR value will be immense. I imagine Tony was looking around last Monday with a huge sense of pride

However, with virtually every train to Brighton cancelled at the moment it's not looking quite so good.

 

[Foul Play Rocks]

We had PB as a guest at our supporters club this week and he was asked this very question. The club get their costs covered and they also get a percentage of the food n drink sold. It’s not a massive money spinner but it’s good exposure.
He also said that the new home kit will be released after the women’s Euros.

 

[DavidinSouthampton]

There will obviously be a financial aspect, probably not huge. The exposure is important as a lot of those attending wont have been to a football match before and may want to attend again, either at the Amex (although tickets are way more expensive and much harder to obtain) or at the Pension Stadium, Crawley (if they don't mind the journey).

Attendance at women's football matches needs to improve dramatically if the women's club is to ever to get remotely close to being financially sustainable.

A friend of ours who is Norwegian went to England Norway at the AMEX - she had never been to a football match before. She was obviously disappointed in the result, but said the stadium was “magnificent” ( her word!).

 

[DavidinSouthampton]

There are a number of articles online (won't link to them as they're in the Mail etc.) criticising the FA for paying clubs to host it.
So I imagine there was some payment involved, but no idea how much.

Does the Daily Mail seriously expect that football clubs would host matches at their own expense out of the goodness if their hearts?

 

[FloatLeft]

Money, fame, good football and women.

What more can you ask for?

When you put it like that… I’m in!

 

[Shirty]

I would think it is also good to have on the clubs CV should they wish to bid to host other international matches etc.

 

[Harry Wilson's tackle]

Thread closed. Exposure and Money.

And nineteen posts later.....I am not going to read the replies but let me guess:

1. Why is the beer so expensive, then?
2. Women's football makes a loss
3. Political correctness gone mad
4. Barber out.
5. Whatabout Jeremy Corbyn?

 

[hart's shirt]

Even with increased visibility through media coverage and a post-Euros bounce, a target figure of 6,000 average attendances at WSL matches week-in, week-out up and down the country by 2024 is hard to see realised based on current figures and attendances elsewhere in the world.

As an example, despite the USA being current world champions, the most successful country in women's football, large numbers of boys and girls playing youth and an established league in existence since 2012, the attendance figures for the NWSL this season show that 8 of the 12 teams are averaging less than 6,000. Whilst the average attendance is over the FA's target, if one were to exclude the new celebrity-backed Angel City FC and the perennially well-supported Portland Thorns, the average attendance would be 5,155.
https://en.wikipedia.org/wiki/2022_National_Women%27s_Soccer_League_season

In 2021-22, 9 of the 12 WSL teams had an average home attendance of less than 2,000. That also includes games held at grounds where the men's team play, such as the Amex. https://twitter.com/wslattendances/status/1527702998285225986?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1527702998285225986%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.redditmedia.com%2Fmediaembed%2Fuu4i5r%3Fresponsive%3Dtrueis_nightmode%3Dfalse

Attendance figures at domestic level still remain the elephant in the room for the women's game. I watched Alex Scott's 'The Future of Women's Football' documentary with interest, but wasn't surprised to see that with the exception of a brief contribution from Deloitte who stated that at present the women's game was unsustainable, there was no direct mention of attendances. It seems to be the inconvenient truth that dare not speak its name lest it go against the narrative of explosive growth. As Bry rightly points out, sustainability in men's football hasn't always been there, and we've seen that with clubs going to the wall. But there are at least the numbers through the turnstiles at domestic level which has shown the underlying interest week-in, week-out.

As well as the excellent result of getting more girls and women playing football, perhaps the Euros will provide the necessary boost to regular attendances in the WSL and lower tiers in the women's game. Having coached, sponsored and managed an amateur expat women's team, I really hope it does. But if it doesn't, the success of the Lionesses will result in just more people watching the national team in a major tournament, either at the game or on TV, which in all probability was always likely to happen anyway. We already do that with plenty of sports in the Olympics.

Away from the numbers, the 'benefit' from hosting matches at the Euros depends on one's view of the women's game. As others have said, it's not right that it's looked at purely financially as there a bigger picture here in supporting growth. As someone who'd like to see the Albion women's team playing all their home matches at the Amex as both a matter of intentional respect and prospective growth in the catchment area, it's a little ironic that there will have been as many women's games played there in the last 9 days than our own team has played there in the last 3 years.

Let's do this right and bring the women back to Brighton.

 

[Brovion]

We had PB as a guest at our supporters club this week and he was asked this very question. The club get their costs covered and they also get a percentage of the food n drink sold. It’s not a massive money spinner but it’s good exposure.
..

Thanks. That's exactly the answer I was hoping for.

 

[BNthree]

The FA had trouble finding stadia for this event. This can only be because hosting is loss making, or at least very tough to break even.

A lot of clubs will completely replace the turf on their pitch either every summer or every other summer. Hosting a major tournament means they aren't able to do that so wouldn't want start the season with a poor quality pitch. Presumably we have a lot of faith in our grounds staff to maintain the pitch.

 

[Greg Bobkin]

Money, fame, good football and women.

What more can you ask for?

Pizza?

 

[Jim in the West]

We had PB as a guest at our supporters club this week and he was asked this very question. The club get their costs covered and they also get a percentage of the food n drink sold. It’s not a massive money spinner but it’s good exposure.
He also said that the new home kit will be released after the women’s Euros.

Ah ha - I didn't need to read all the other replies - just this one!

 

[amexer]

With 30k attending tonight and not the usual travel arrangements how will they cope. Both P&Rs sold out. Are they putting on extra trains and buses. I am just thinking of Brighton and Lewes station coping with 1000s queuing for tickets.
I am going with people who have a parking space but dont think I would have gone if had to use public transport

 

[dazzer6666]

With 30k attending tonight and not the usual travel arrangements how will they cope. Both P&Rs sold out. Are they putting on extra trains and buses. I am just thinking of Brighton and Lewes station coping with 1000s queuing for tickets.
I am going with people who have a parking space but dont think I would have gone if had to use public transport

Same as they did last week I guess which was also sold out........badly, due to Southern being shite (and not helped by a couple of days sunshine).

 

[Bry Nylon]

Same as they did last week I guess which was also sold out........badly, due to Southern being shite (and not helped by a couple of days sunshine).

I don't envy anybody using the railway to get to and from the stadium this evening. The service provided by Southern is unfit for purpose.

 

[Gwylan]

I would think it is also good to have on the clubs CV should they wish to bid to host other international matches etc.

The next women's rugby world cup is in England and there's already talk that the Amex could be one of the venues - memories of Japan v South Africa are strong

 

[AmexRuislip]

Paul Barber recently said that the club get CAPital from hosting these games

 

[nordicgod]

Would be nice if they could entertain a few more gigs instead , villa park has the boss next year

 

[Mancgull]

I’d imagine our main sponsor is quite chuffed that the Stadium named after themselves is getting the exposure it is. That’s an indirect benefit but important on a longer term basis, especially for renewal of sponsorship purposes.

 

[el punal]

Would be nice if they could entertain a few more gigs instead , villa park has the boss next year

Ooh! Don’t know about that but I’m sure the Amex hosted the Grateful Dead tribute band last December, I think they were called the Wolves.