Elior wins £18m contract at Brighton's new football stadium

[Tesco in Disguise]

Contract caterer Elior has scored an £18m deal to provide hospitality and catering at the brand new stadium of Brighton and Hove Albion Football Club, Caterersearch can exclusively reveal.

The five-year deal will see the French-owned operator start work at the venue from June next year, when the new American Express Community Stadium opens following two-and-a-half years of construction.

Elior will be responsible for the new ground's eight hospitality suites, which can accommodate 2,400 people; 15 kiosks; and 14 boxes. It will also be responsible for all non-match day conference and banqueting at the £93m stadium.

Malcolm Fox, Elior's sales manager, said there was a buzz of anticipation in Brighton over the club's new stadium, with 1,300 premium seats already sold. "Historically stadiums existed purely as football grounds, until clubs realised there is a lot of business to be gained in the 300-plus non-match days in a year and the grounds had to be adapted to become conference and banqueting facilities.

"But the American Express Community Stadium is a conference and banqueting centre that will become a fantastic football stadium when there's a match," he added. "We've already had numerous enquiries to book it for the launch month."

The football club has been without a permanent home since 1993 when the former board sold the club's previous home, the Goldstone Ground, to developers, with no new stadium arranged. Since then Brighton and Hove Albion were temporary tenants at Gillingham's Prestfield Stadium in Kent before moving to Brighton's Withdean Stadium.

Elior wins s new football stadium - 16/08/2010 - Caterer Search

 

[seagullsovergrimsby]

Does that mean the bacon rolls will be replaced by brie and garlic baguettes ?

 

[Safeway]

Does that mean the bacon rolls will be replaced by brie and garlic baguettes ?

Bacon and Brie hopefully.

 

[joker]

Does that mean the bacon rolls will be replaced by brie and garlic baguettes ?

mmmmmmm I hope so

 

[Everest]

1993?

 

[Chicken Run]

I imagine there is a "by invitation only" think tank already in place to discuss what's on the menu!!

 

[The Peanut Roaster]

Bacon and Brie hopefully.

I can't eat bacon.

It brings me out in rashers.

 

[deletebeepbeepbeep]

They're just doing the hospitality and non match day are they? Does this mean KFC might still be in the running!?

 

[Safeway]

I imagine there is a "by invitation only" think tank already in place to discuss what's on the menu!!

I'm sure they won't care as long as they serve Harvey's.

 

[jordanseagull]

So what have they paid us for the 'privelage' of being caterers?

 

[Titanic]

French caterers... ooh la la!

 

[MattBackHome]

Croque Monsieurs would be nice.

 

[Chicken Run]

So what have they paid us for the 'privelage' of being caterers?

FYI
Contract caterer Elior has scored an £18m deal to provide hospitality and catering at the brand new stadium of Brighton and Hove Albion Football Club, Caterersearch can exclusively reveal.

The five-year deal .......

 

[The Peanut Roaster]

So what have they paid us for the 'privelage' of being caterers?

18 million over 5 years.

That can't be right.

 

[jordanseagull]

FYI
Contract caterer Elior has scored an £18m deal to provide hospitality and catering at the brand new stadium of Brighton and Hove Albion Football Club, Caterersearch can exclusively reveal.

The five-year deal .......

I'm in a mixed up way this morning and as soon as I saw £18m, I thought they'd given us that Never mind

 

[Oscar]

Hi Argus. Brighton Jobs boost copy-n-paste story here for you x

 

[The Large One]

18 million over 5 years.

That can't be right.

Ave 15,000 crowd x 23 matches x 5 years = 1.725m people through the door.

£18m represents just over a £10 per person per match for food and drink spend. Not everyone will do that, but the 1,300 'posh seats' members may well be coughing up £40 or more per person each on food.

And this doesn't include non-football events.

Just roughly, like.

 

[acrossthepond]

I can't eat bacon.

It brings me out in rashers.

That's got to be a porky pie....

 

[Uwinsc]

Ave 15,000 crowd x 23 matches x 5 years = 1.725m people through the door.

£18m represents just over a £10 per person per match for food and drink spend. Not everyone will do that, but the 1,300 'posh seats' members may well be coughing up £40 or more per person each on food.

And this doesn't include non-football events.

Just roughly, like.

Sounds much better when you put it that way

 

[Titanic]

I can't eat bacon.

It brings me out in rashers.

Blimey... that must hamper your lifestyle!