Bannatyne is a completely different character to the one he presented in earlier shows. He often has a smile on his face now and comes across as very warm and likeable. I don't remember thinking that in the past.
But they all want to be media personalities. All of them have released books on the back of the series, FFS.
At least one has appeared in adverts, purely for exposure (sure don't need the money).
Several are mega-rich so £50K means nothing to them.
And, as noted in this thread - and by you in the past - the production is way too formulaic. The Dragons ALWAYS invest in the final pitch.
I'm out.