Well after the description by [MENTION=616]Guinness Boy[/MENTION] of the day out for the mascot I know what I'm going to get my lad for his next birthday. I spent 2 ton at a soft play a couple of years back and all I got was as much squash as I could I drink and his screaming mates. He will remember being a mascot much, much more and I won't have to spend the day in a fecking soft play centre, Jump in or any other God awful kids establishment.
Sure, the club doesn't need the money but then neither does any other multi mullion pound business that's maximising it's revenue streams where demand is plentiful. I've never known a successful business that doesn't milk it's "customers" and I certainly can't think of one as an example. It might not be right but it's the world we live in.
I’m probably wrong but I still feel football clubs should still serve the community, so comparisons with other big companies aren’t completely equal.