As far as I'm concerned there are a small number of posters on this thread who have a shocking lack of respect and perspective. Any true BHAFC fan knows DK is a legend and there is nothing he can possibly do to tarnish his reputation. The man is a hero. It is one thing putting up £125m when you have billions in the bank, but it is quite another putting your entire life and a far greater proportion of your wealth into a football club when nobody else wants to know. I am stunned to read so many people whining about DK going to lengths to promote his book. Have you not realised how releasing a book works? It is generally a good idea to let people know it is available. It is also a good idea to reveal one or two snippets of information that whet the appetite of your potential audience and grab some headlines. Just look at Sir Alex only a few weeks ago, or Sven the other day. DK is not as well known as them, so using every marketing trick in the book is a shrewd move. He has played a blinder today and his book will do well. His is a fascinating story and it will be a hit not only in Sussex. I read Simon Jordan's autobiography on holiday in the summer and it was brilliant (despite my obvious loathing of his club), and I consider DK's story to be comparable in terms of appeal and readership but actually more interesting and amusing than his.
One other thing, to all those who make sarcastic comments about DK milking the money out of this book, may I just ask why on earth that is a problem? I'm sure he does want to sell lots of copies and make plenty of money, that is generally the point of writing a book. But more importantly than that, after he paid out several million pounds to keep BHAFC going over the years, I think a good return on his book is the least he deserves. Even if the book was rubbish (which I am convinced it won't be), I'd more than happily hand over £15 to buy it anyway as a token of my appreciation. It's a pretty small price to pay to recognise the achievements of a man without whom thousands of us wouldn't be going to football every Saturday afternoon.
Amen to that...! Everything else said on this matter is now null and void.