It's quite clear that Labour are fighting for a majority whilst the Tories are prepared to weasel their way in by any means necessary
But that is a flawed strategy as the unstoppable surge of the SNP makes a Labour majority an impossibility this time around. That's 50 seats gone before they even start. How they need a master strategist like Phillip Gould and an attack dog like Alistair Campbell at a time like this. The teams around both Cameron and Milliband seem very light in the pants compared to the big beasts of elections past.