Quite simply (and for the third time), because I am NOT commenting on negotiations, or trade deals. I'm talking about the (actual, current) FACT that there are a shitload of UK companies at risk of going to wall, because of the ACTUAL cost of imports. Right now.
I would like everyone to do well and hit high profitability thats a good thing and an aspiration for any business.
But your original post was based on the strength/weakness of sterling, nothing else apart from that, but whilst offering your own personal experience on an undetermined currency level, you were totally blind to acknowledge how perhaps a similar hard working honest exporting company had by default had their own challenges due to a stronger sterling, whilst you were doing very well thank you on the back of a strong (overpriced) sterling.
My added on point was that the increase in costs that your company has experienced and its effects, must also be lent to EU businesses if as Remainer's seem keen to tell us when we are unable to negotiate a favourable trade deal, those added cost would then be recipricated on EU businesses exporting to the UK, you should be urging the EU to negotiate favourably with us to ensure that many thousands of EU workers are not adversely effected as well.