Similar in size to the Heineken Lounge. Yes, it looks over the pitch - the small windows you can see at the back of the North Stand are some of the offices.
Got something to say or just want fewer pesky ads? Join us... 😊
[Albion] Amex Stadium name change..
- Thread starter AmexRuislip
- Start date
How? Shirt sales revenue goes to the club. The club DOES NOT fund the charity arm. They are two legally separate entities and all AITC money comes from grants (that have to be applied for each time and often include very detailed reporting as part of the agreements - I know this from experience) and fundraising activities.
Tom Hark Preston Park
Will Post For Cash
- Jul 6, 2003
- 72,444
The name change subtly (slightly misleadingly?) suggests that the club DOES fund the charity arm. If the club doesn't fund AITC, then it should be left up to the charity to decide what it wants to call itself shirley?
Sure - but it's proper name is/was 'American Express Community Stadium' as that article immediately makes clear. That's what the sponsors would have wanted to see on media with a much wider reach than the club website. For instance, on the TV graphics that are seen by hundreds of millions of viewers worldwide.
Yes, Foundation is much easier to pitch to a broader audience for sure. I think using the AITC brand for their local outreach activities while Foundation is used for the money raising elements etc... could be a very sensible approach.
- Jun 27, 2012
- 14,664
There really is a stubborn belief by many on here that - whatever you can see before your eyes in terms of nearly 15 years now of Bloom, the club being run well and praised for doing so over and above any club in the UK - any new change proposed by the club - whatever it might be - there has to be a secret nefarious agenda , the fans are being let down or its being done in bad faith. Hey ho.
Last edited:
Silverhatch
Well-known member
The football tourists. The global profile of the club. The very FACT that the name of Brighton & Hove Albion is associated with a blue-chip financial brand, is currently successful in football’s most financially competitive era and is seen on a billion screens a week during the season (now add European competition). It’s marketing communications and the Charitable foundation benefits from this exposure as do any key partners of Albion in the community.
The current name includes the word "Albion", and AITC is very clearly "the official charity of Brighton & Hove Albion". (incidentally, I just looked in the AITC accounts - the club donated £380k to AITC last year). The new name will also, obviously, include the club's name....this would seem incredibly logical to me.
Monkey Man
Your support is not that great
Like many others, I'm not sorry to see "Community" being dropped. It's a word that can be meaningful and even admirable when applied in the correct context, but when an organisation as big as a Premier League club deploys it in any part of its branding, all meaning is lost and there's a risk of it being perceived as cynical and misleading.
I know our club isn't either of those things so I'm glad we're losing it. To be honest, even when we were a much humbler club I thought the word was a cringeworthy bit of marketing nonsense. (Sorry Dick.)
I know our club isn't either of those things so I'm glad we're losing it. To be honest, even when we were a much humbler club I thought the word was a cringeworthy bit of marketing nonsense. (Sorry Dick.)
- Jun 27, 2012
- 14,664
Why is it misleading for Brighton and Hove Albion's official charity to be named the Brighton and Hove Albion foundation ?
I'm struggling to understand the fuss...
With regard to the stadium name change, pretty much everyone will call it The Amex as they have always done. I'm not going to lose any sleep over the dropping of the word "community:" because I have absolutely no doubt that Tony Bloom will ensure the club remains as community-focused as it's always been, to a level that puts most other Premier League clubs to shame.
The charity name change makes it clear which organisation the charity is intertwined with. There are several other Albions out there and, just a few years ago, West Brom would have been most neutrals guess as to which football club was THE Albion.
With regard to the stadium name change, pretty much everyone will call it The Amex as they have always done. I'm not going to lose any sleep over the dropping of the word "community:" because I have absolutely no doubt that Tony Bloom will ensure the club remains as community-focused as it's always been, to a level that puts most other Premier League clubs to shame.
The charity name change makes it clear which organisation the charity is intertwined with. There are several other Albions out there and, just a few years ago, West Brom would have been most neutrals guess as to which football club was THE Albion.
Terry Butcher Tribute Act
Well-known member
- Aug 18, 2013
- 3,705
Inevitable reaction from our resident Barber bot (OBE) to a hint of criticism here, jumping on every reply.
Of course it's a little bit disappointing that the Community angle has now been officially dropped in favour of big business. I don't think anyone has said anything more than that.
Does anyone really care beyond that, I suspect not, as most people disappointed it's not really a Community Stadium will have had that disappointment before now.
And ultimately when our £30m new signing is thumping one in at American Express Stadium in front the Heineken North Hospitaloty Lounge, will anyone really be worried by what it's called?
Of course it's a little bit disappointing that the Community angle has now been officially dropped in favour of big business. I don't think anyone has said anything more than that.
Does anyone really care beyond that, I suspect not, as most people disappointed it's not really a Community Stadium will have had that disappointment before now.
And ultimately when our £30m new signing is thumping one in at American Express Stadium in front the Heineken North Hospitaloty Lounge, will anyone really be worried by what it's called?
Is there even a fuss? Every time I dip into this thread, it's 90% of people saying that it's a reasonable name change for both the stadium and the charity.
And while I'm here I may as well just add that I agree.
Tom Hark Preston Park
Will Post For Cash
- Jul 6, 2003
- 72,444
Have to admit to being a bit vague about hospitality arrangements at the Amex generally, but would I be right in thinking that those in hospitality areas normally have to file out to seating in the general vicinity of their lounge to watch the game? If so, where will the seating for any Heineken North Hospitality Lounge come from?
- Jun 27, 2012
- 14,664
A vocal minority of NSC criticises things all the time - and to everyones relief it passes me by and i don't see it or engage. For three months earlier this year I ditched the NSC itch and did something else instead. Not a very good bot at all. As for this well - several on here have argued this signals that community activity is no longer part of what the club does, that the AITC had no say in the name change and it was misleading, that this is clearly a precursor to getting rid of..checks notes ... the travel scheme and the end of the world no doubt, and several arguing that the values the club projected to earn Falmer have now been ditched. I disagree, as i think you disagree and several others on here and I have replied. Really boring that like a bot you call me a bot for doing so everytime. but hey.
Terry Butcher Tribute Act
Well-known member
- Aug 18, 2013
- 3,705
I dunno, i was just being facetious, they will probably do a fans survey asking what they think like they've done for Safe Standing
Greg Bobkin
Silver Seagull
- May 22, 2012
- 16,130
In the time-honoured tradition of NSC: THIS!
Quite right. It’s why I insist on referring the club at all times as Brighthelmstone & Hou Albion.
Russconha
Well-known member
So long as there are no punishments for still saying 'Amex', I'm gonna carry on saying it to save valuable time.