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[Albion] Amex Stadium name change..
- Thread starter AmexRuislip
- Start date
Silverhatch
Well-known member
It really isn’t a strange decision.
The word community will have been dropped because AMEX will be concerned about what a global audience perceives to be the 'American Express Community'. They could think that an American Express Community exists and that this is their stadium.
We all know what it means, but people tuning in around the world won't, and in branding terms, it's confusing.
As for Albion in the Community, obviously, as our brand's stock has risen, so it makes sense to attach more of our brand name to the charity. This gives it more heft. However, Brighton & Hove Albion in the Community is 1) long and 2) restrictive. It's possible that our charitable arm will want to do work both in the community and outside of Brighton & Hove - especially as our fan base expands.
They are understandable changes that Dick Knight would probably support.
However, he might call for 'The American Express Stadium' (for all/the community etc.) But even that starts to muddy the waters. In brand terms, you keep the hierarchy as simple as possible.
We all know what it means, but people tuning in around the world won't, and in branding terms, it's confusing.
As for Albion in the Community, obviously, as our brand's stock has risen, so it makes sense to attach more of our brand name to the charity. This gives it more heft. However, Brighton & Hove Albion in the Community is 1) long and 2) restrictive. It's possible that our charitable arm will want to do work both in the community and outside of Brighton & Hove - especially as our fan base expands.
They are understandable changes that Dick Knight would probably support.
However, he might call for 'The American Express Stadium' (for all/the community etc.) But even that starts to muddy the waters. In brand terms, you keep the hierarchy as simple as possible.
Agreed. Apologies if it’s already been mentioned but there will be agreements in place with the TV companies, media, etc on what they should use as the stadium name in commentary. American Express will demand quite rightly that their brand isn’t damaged, confused or diluted in any way, something that I’m sure will be in the contract with the Albion.
Let’s face it, it will still be the Amex or the Albion
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Clive Walker
Stand Or Fall
Can’t read the entire thread but with the office moves has anyone suggested extra seats or increases to the north yet?
Cowfold Seagull
Fan of the 17 bus
Indeed, l can't see us fans calling it anything else, not until/unless "Amex" pull out & we get another sponsor.
Just adding my perspective, as an ex-AITC employee, still in contact with many old colleagues. Let's just say this hasn't gone down well...
HastingsSeagull
Well-known member
Everyone will still call it what they do now, neither the old official name or the new official name. It’s the Amex. We just earn more sponsorship money. We’re still a top community club. Actions speak louder than words.
Yes it has been. Especially as the club got planning permission for a shelf and hospitality lounges using that space 2 or 3 years ago.
mikeyjh
Well-known member
That was the whole point of it being called the 'American Express Community Stadium' in the first place. For a conservative company like American Express it was a difficult sell to 'sponsor' a football club so the investment was much more structured as a demonstration of the company's commitment to the area. The club, and indeed the sport, are seen in a different light in 2023.
Also, it was a clear contractual requirement that it was referred to as the 'American Express Community Stadium' back in the day because the company did not generally refer to itself as 'Amex' because Amex was a New York based stock exchange - However, in the late 00s said stock exchange was swallowed up by a larger entity and ceased to be known as such. That issue therefore went away....
Crawley Dingo
Political thread tourist.
- Mar 31, 2022
- 1,111
I think by then any obligation to retain the name would have expired.
Dave the OAP
Well-known member
I think it is more the significance of calling it “ community” which pays homage to the tremendous work and effort in saving the club from the money men who were happy to let it die so long as they got their hands on the land in Hove.How would it being called American Express stadium make it be called The Amex less?
Am I missing somethingsimply removing the word Community doesn’t affect the ‘Amex’ part of it?
To a lot of fans who don’t care about a name, they won’t care about the name . Some of us who were there at the coalface will look back with sadness on this
But hey. It’s all about £££££££ $$$$$$$$$ nowadays anyway so whore cares?