[Albion] Amex Stadium name change..

[Questions]

I still call it The Goldstone. Wherever Albion play their home matches was always The Goldstone to me.

As for the word 'community', it's just a buzzword with no depth or meaning. Bit silly really. The stadium only has connection with the local community if they pump up £££ for an event or a season ticket.

You can hardly take your dog and poop scooper for walk on the pitch in the evening can you ?

And when was the last pensioners bingo night ?

 

[Harry Wilson's tackle]

I still call it The Goldstone. Wherever Albion play their home matches was always The Goldstone to me.

As for the word 'community', it's just a buzzword with no depth or meaning. Bit silly really. The stadium only has connection with the local community if they pump up £££ for an event or a season ticket.

You can hardly take your dog and poop scooper for walk on the pitch in the evening can you ?

In your day job, you clearly aren't the Head of Deliverance, I'll wager

 

[Acker79]

Changing from the Amex Stadium to American express stadium...... ....WTF is the difference.... Amex card is an American Express card. Surely most will refer to Stadium as the Amex Stadium.

As has already been noted it is not changing from 'amex stadium' to 'american express stadium'. It is changing from 'American express community stadium' to 'American Express Stadium'. 'Amex stadium' was a shorthand that took hold, and will still be used by most because it's still an appropriate shorthand.

 

[ac gull]

Moving AITC / Foundation staff away from ground will I suspect free up room for other stadium improvements, assuming they mean reducing office space by a bit

One thing we should all know by now - we always have a long term plan .....

 

[zefarelly]

im still a bit sad Falmer never took hold instead of Amex.

I suppose that's because there's no appetite for it. It's not in Brighton, nor Hove. Just the middle of bloody nowhere.

If Amex ever walk it should be renamed the in-ACCESS-ible stadium

An inflexible find

 

[schmunk]

Moving AITC / Foundation staff away from ground will I suspect free up room for other stadium improvements, assuming they mean reducing office space by a bit

One thing we should all know by now - we always have a long term plan .....

Clearing space for the monorail platforms...?

 

[HeaviestTed]

This is a step too far.

 

[Superphil]

I think that particular horse has long since bolted. It'll be known as the Amex to everyone until the sponsorship changes.

By us yes, but if Amex want it to be known by their full name, and they insist the club call it American Express Stadium, the name will gradually become ingrained in people’s minds.

 

[Icy Gull]

Amex till I die

 

[veuve]

Ffs,I have always called it the Amex and will carry on calling it the Amex.

 

[Guinness Boy]

The twin removal of the word “community”, whilst trying to infer we’re now *more* community is just odd.

I get that sponsors get to name the stadium but surely they shouldn’t name a charity.

 

[Silverhatch]

American Express rebrand a few years ago allows for AmEx as an official identifier (for the first time) .

Any of us who’ve worked for blue chip American companies will recognise It’s a major move for the US mothership to OK the naming of the Amex to be fully and squarely about the brand - American Express Stadium. Might even be some further partnership extensions announced globally with AmEx.

 

[Superseagull]

I'm interested in what the changes to the stadium will be - signage was mentioned, anything else?

Moving AITC / Foundation staff away from ground will I suspect free up room for other stadium improvements, assuming they mean reducing office space by a bit

One thing we should all know by now - we always have a long term plan .....

You’re getting warm…. Northern end of ground will see some changes. Things have to be moved out to allow new things to happen.

 

[nsclurker]

What's the betting they're converted into a North Stand version of the Heineken Lounge in the South once AITC have moved out?

 

[nsclurker]

If AITC get more money out of this, I'm all for whatever they are now called

Unlikely. Club may get more money from Amex on the naming rights, but the club and AITC are legally separate entities and all funding comes from grants or fundraising activities.

 

[The Clamp]

By us yes, but if Amex want it to be known by their full name, and they insist the club call it American Express Stadium, the name will gradually become ingrained in people’s minds.

I think that is broadly true but the American Express brand is known as Amex globally so it may prove tricky to alter. But you never know.

 

[Change at Barnham]

How many of us have ever included the 'Community' part of the name previously ?
I would suggest very few.
It makes sense to tidy it up.

 

[nsclurker]

I still call it The Goldstone. Wherever Albion play their home matches was always The Goldstone to me.

As for the word 'community', it's just a buzzword with no depth or meaning. Bit silly really. The stadium only has connection with the local community if they pump up £££ for an event or a season ticket.

You can hardly take your dog and poop scooper for walk on the pitch in the evening can you ?

It has been AITC for almost 30 years, and - as someone that worked there for four years, working in almost every area of the charity - schools, disability, inclusion, pathway, etc. - across the local community, that's a hard disagree from me.

 

[BN9 BHA]

How many of us have ever included the 'Community' part of the name previously ?
I would suggest very few.
It makes sense to tidy it up.

I think we should also get rid of the Hove part of the clubs name.
We don’t play there anymore.
I doubt many of us use the name when talking about our club.
It would make sense to tidy it up……what do you think?

 

[amexer]

Freshfield Road doesn’t strike me as being “the heart of the community it serves.”

What space does this free up at the stadium.