Hammond being placed on the transfer list is merely the inevitable outcome of both parties doing what is the right thing for them.
Hammond is ambitious so there is no incentive for him to sign a new contract now when he can possibly realise those ambitions at the end of the season, either with the Albion or by moving to another club on Bosman. Nothing wrong with that.
The club want Hammond to stay, however his refusal to sign a new contract means that there is a real danger that they will lose him as an asset at the end of the season without any financial compensation. They have a few days now to make sure that they do get some financial return for that asset, so they've made him available for transfer.
I don't really think that there is any need for animosity towards either party, but if I'm honest I'd rather the club got the best out of the situation than the player, as the club will be around longer. I think the best that we can hope for is that; a) He signs for a Championship side now for a decent fee; b) That he doesn't sign for anyone in the transfer window, nobody picks him up in the summer, and that he signs a new contract with us for next season.
What he said....