I took a look at the NHK sports pages, and from my nonexistent Japanese it would appear that they are more concerned with:
the progress of the Japanese football teams at the Olympics
general football at the Olympics
general stuff at the Olympics
various happenings in rugger
seismic events in...
Had to? Was it some sort of Premier League rule? How tiresome. If we ask nicely hopefully we can carry on calling ourselves a Football Club.
Anyway I could swear that seagulls.co.uk worked in its own right rather than redirecting up until fairly recently. Or maybe I'm confused as usual.