He actively encourages it.
He said on Sunday night that his dream would be that if everyone wore various football shirts on Wednesday, so that it created a kind of pub equivilant of Fans United. He is thinking of renaming Wednesday evening Pubs United.
I will be in attendance, along with other various members of the JBRA.
For all you real ales fiends out there, remember that Dave the Landlord at The Coopers Arms in Crowborough would love to see you all before the game for a pint or two.