- Jul 7, 2003
- 47,499
shirt sponsorship doesnt work any way - on the basis that noone can name all 20 premiership sponsors off the top of their head, and they got more exposure than anyone on the planet
It's more to do with brand awareness- name recognition- than making you want to go and buy someone's product.
I bet a lot of people on here had never heard of AIG until they sponsored Man United, and even if you don't know what they do, you'll still be aware of the brand.
It might not necessarily make you want to go and buy their products, which may be something that isn't a mass market thing anyway, but what their marketing boffins are interested in is whether you recognise the name when you hear it.
You probably hadn't heard of Boylesports, CDWS or OKI before they sponsored Premier League clubs, and while you may not be able to reel off a list of Premier League sponsors off the top of your head, now I've said the names, you probably know which clubs these three chuck money at.