Most of the times that I find myself referring to the new stadium in conversation these days, the words "Falmer's looking really good" come out of my mouth. It's a reminder to some people that Falmer didn't look that good until we built the stadium there.
"The Amex is looking really good" is preaching to the converted.
all 3 actually. I'll be going to "Falmer", "The AMEX", and "football". It will mean the same thing, and I won't be anal enough to get worried about it.