Easy 10
Brain dead MUG SHEEP
I found myself watching It'll Be Alright on the Night on Saturday night (whilst flicking between that and the Peru-Uruguay match...hey, I know how to live). Anyhoo, IBAOTN is still the same tired old format with maybe 1 in 5 clips raising a small chuckle, and the mildly irritating Gryff Rhy-Jones now replacing Dennis Norden. Its clearly an ITV spacefiller that can be shoved on any old time to plug a gap after the news, as has always been the case.
Now bearing in mind it was Saturday night, and not overly late (started at 10 I think), I was AMAZED to see that there was not ONE ADVERT during any of the commercial breaks. All they were breaking to were their own previews for upcoming ITV shows (that bloody Lumley cat thing was on every break). Are advertisers really that shy of buying Saturday night airtime now after X-Factor ? Yes, we all know Alright on the Night is quite shit, but I was still surprised there were no ads whatsoever.
Struck me as odd, is all.
Now bearing in mind it was Saturday night, and not overly late (started at 10 I think), I was AMAZED to see that there was not ONE ADVERT during any of the commercial breaks. All they were breaking to were their own previews for upcoming ITV shows (that bloody Lumley cat thing was on every break). Are advertisers really that shy of buying Saturday night airtime now after X-Factor ? Yes, we all know Alright on the Night is quite shit, but I was still surprised there were no ads whatsoever.
Struck me as odd, is all.