Superphil
Dismember
Working in the print industry (not publishing) I have a little insight into how these things are done. A print is just that, the heat seal foil is printed, en-masse, and then stamped out. Application to the shirt takes a matter of seconds. Embroidery of the BJobs logo would take, on a modern multiple thread machine, a number of minutes per shirt, this alone would make the process massively more time consuming, and time is money. The BJobs logo that I have seen would use masses of thread, and I am pretty sure would be very heavy and uncomfortable in comparison to a heat print, I have had a couple of embroidered shirts like this, they aren't nice. Certainly the players would then require special 'player spec' shirts as they wouldn't wear one with so much embroidery, which is exactly what happens at the moment with the likes of Nike, Adidas etc. Their player spec shirts have embroidered badges that are heat pressed to make sure no uncomfortable embroidery runs are on the inside to chafe their sensitive nipples. the Nike tick has a protective felt back and Adidas logos are not embroidered on the player spec shirts to make them more comfy!
But seriously, embroidery of the sponsors logo on football shirts is a non starter, too expensive, and not comfortable. I've had a Donny Rovers shirt and a Middlesbrough (Errea) shirt like this, they were not nice, there are good reasons why very few, if any football shirts have embroiders sponsors nowadays.
The Lextra badge we've had recently is widely used as an alternative to embroidery as it is much cheaper all round to produce and apply. I have not had any come loose, fall off or deteriorate. Lextra is a highly protected and licensed process, manufacturers are simply not allowed, under the terms of their license, to use it incorrectly.
But seriously, embroidery of the sponsors logo on football shirts is a non starter, too expensive, and not comfortable. I've had a Donny Rovers shirt and a Middlesbrough (Errea) shirt like this, they were not nice, there are good reasons why very few, if any football shirts have embroiders sponsors nowadays.
The Lextra badge we've had recently is widely used as an alternative to embroidery as it is much cheaper all round to produce and apply. I have not had any come loose, fall off or deteriorate. Lextra is a highly protected and licensed process, manufacturers are simply not allowed, under the terms of their license, to use it incorrectly.
