Given the current economic climate I (and a number of friends) wonder how the club will price football next season.
2009/2010 at the current prices, not to mention the poor football on offer, will result in a huge drop in season ticket sales IMHO.
Will the club radically over haul the pricing structure? Some other clubs have done a similar thing with mixed success.
Most of the lapsed supporters I speak to cite cost as the reason for not going anymore.
It would be interesting to know how the club determine their prices. Does any science go into it, or is it a round-table-discussion? I am not aware of the commercial people having done any market research, or having looked into any different methods of marketing and/or advertising beyond the Argus advert. Maybe now is the time to be a little creative?
Over to you.
2009/2010 at the current prices, not to mention the poor football on offer, will result in a huge drop in season ticket sales IMHO.
Will the club radically over haul the pricing structure? Some other clubs have done a similar thing with mixed success.
Most of the lapsed supporters I speak to cite cost as the reason for not going anymore.
It would be interesting to know how the club determine their prices. Does any science go into it, or is it a round-table-discussion? I am not aware of the commercial people having done any market research, or having looked into any different methods of marketing and/or advertising beyond the Argus advert. Maybe now is the time to be a little creative?
Over to you.