Looks like an industrial estate to me - the pub you suggest looks like its is close to the ground, the coaches are dropping off in West Road 15 minutes walk from the ground
I had the same thing happen to me on the way in Brighton on the way to Wembley in 1991, although the van in front had a massive dent on the rear. I seem to remember the van driver claimed from my insurance and my insurance company claimed that plus my front and rear damage from the car which hit...
Quite, I always find the cheapest way it to buy tickets to London direct from Southern and then London northwards from the relevant rail company and we use our oysters to cross London.
Of course I'm taking generally not Bournemouth because we are on the coach so I don't know.