Yes indeed if the club decide that a player wants to much, or similar, then of course it's right for them to say no. It would still be disappointing though.If we don’t think this guy is worth what we want to pay, or his attitude towards joining us doesn’t fit our policy then kudos to the club for not getting drawn in to overpaying. Sensible business.
Not that I'm suggesting you shouldn't be defending the club, when someone else is unnecessarily criticising them, I'm just saying it is disappointing.