………but multiply that 9k by say 10 games (where the club have to be careful) and the club have lost the thick end of 100k - no sensible business of any size would allow that to happen knowingly. The club will have it’s algos to work out likely demand, which then have to be aligned to the way in which away clubs release blocks - suspect it’s much easier now, but Wolves is a good example where we haven’t always even managed to sell out even the corner stand allocation in the PL, let alone the side stand.
Probably equivalent to 2 weeks wages for Sanchez who is currently refusing to sit on the bench. It isn't much in the grand scheme of things. The longer we stay in the PL the more the demand for away tickets will grow so less likely we won't be selling the full allocation.