Hi Mr Barber!!
I agree with everything you say, except for the fact, that in my circumstance the club's new rules will end up with them making less money not more, as 8-10 matchday revenues are now lost. I have no interest in getting my seat money or selling, but I also can't give for someone to use and spend in the stadium.
There is a lot made of ‘match-day’ revenues lost. I’m not sure the club make as much as you think from catering if that’s what you are referring to.
Say your mates spend £100 between them. You’re looking at £20 to the taxman and maybe £50 to Sodexo. That’s a £30 profit for the club at most. They have the potential to make £220 from the scheme if you and your mates were willing to pay £20 each to see games in the best and biggest domestic league on the planet.
It’s a shame that this system doesn’t work for everyone but without covid issues/parking problems/petrol worries/awful weather, the Amex would have been packed yesterday and those critical of the exchange scheme would not be getting the airtime.